![]() However, lowering gym fees is not on the cards for AFA, which wants to maintain its value proposition, as well as the community, convenience and friendly staff premises. ![]() My goal is to get those who are not working out or not active to join.” We don’t have to ‘fight’ for those members. “Malaysia has a low penetration for fitness and there is enough people to join as members. We want to make sure we know our members and get them to their goals.”īolivar said the Malaysian market has an appetite for health and fitness, judging by the players in the fitness industry. That’s why you see this unending cycle of people joining the gym and quitting the gym. “A lot of time if you don’t engage these members and make sure they are up on their routines, they don’t hit their goals and they tend not to continue their memberships. That 300-450 sq m size gives us the luxury of being able to go into high rises, malls and single-unit constructs. We believe a combination of Malaysian/Singaporean franchisees can develop that market.”īolivar, who is based in Manila, said its small-size gym format allows AFA to go into markets that other operators with big layouts cannot, and allows owners to engage with members to achieve their fitness goals. We believe growth particularly in community markets is an opportunity and we see there is a good synergy with developing Johor. ![]() “Currently a lot of our gyms are within the KL central business district area. Bolivar said it wants to deepen its Johor footprint as it has not developed the market there to its opportunity, having only three gyms in the state. In Malaysia, it has more than 16,000 members, with 10 more gyms in development. ![]() It is developing its ninth market, Vietnam, and will open its first gym there in October. Within the next couple of years, we believe Malaysia will overtake Singapore and become our second largest market,“ he told SunBiz in an interview.ĪFA is present in eight markets, including Malaysia, the Philippines, Singapore, Thailand, Taiwan, Hong Kong, Macau and Indonesia with more than 200,000 members. “Singapore at 65 gyms is nearing its maturity, as Singapore is geographically small. Gym franchise Anytime Fitness Asia (AFA), the regional master franchisee of the Anytime Fitness brand, is aiming to establish 100 gyms in Malaysia in three to four years, from 29 gyms currently.ĪFA CEO Rey Bolivar (pix) said Malaysia is its third largest market, after the Philippines (135 gyms) and Singapore (65 gyms). Anytime Fitness (US) Asia Plans to Open100 Gyms in Malaysia in 3 to 4 Years ![]()
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